Wednesday, May 16, 2007 . 11:00 AM

Apparently, marketers and publicists are fond of pulling the Midnight Launch stunt for publicity.

Yes, I've been attending class (IMC) and hey! I was actually listening in class! The lecturer just mentioned Microsoft having a midnight launch for one of their product launches and here I read that Harry Potter will be holding one in New York too.

Alright, I know this obsession with HP 7 is unhealthy, but I can't help it okay? I can't wait for all 784 pages of gripping storytelling.

To stay off the topic of HP, allow me grip about how I detest people over-using the phrases, 'You agree or not?' and 'It's a chicken and egg thing.'. Notice I said over-using as opposed to saying it once or twice.

I hear 'You agree or not?' about 2,000 times in lecture, so much as that I want to scream. His 2nd favorite phrase is, you've guessed it, 'It's a chicken and egg thing.'. I so want to tell him that the chicken and egg thing is passe.

Many afternoons ago, I was bored and was surfing Yahoo! aimlessly when I stumbled across the answer to the chicken and egg question.

The answer is: egg came first. The chicken is probably a product of evolution.

So Mr Chua, there you have it.

The egg came first.

Can we stop with the annoying phrase already?

Please?