Thursday, March 08, 2007 . 1:45 AM

If I worked 10 hours today I think I spent more than 60% of the time in meetings. Since when did my life become so meeting-driven? I have no idea and the worst thing is I don't think the situation will improve anytime soon.

I just wonder what will happen with my hectic work schedule when my intensive 2-week study starts. Work will definitely have to be on the back burner. I wonder if I can even take 2 weeks off!

Anyway I've been very brand conscious ever since I started this consumer behaviour module. No, I did not buy into the whole LV, Prada thing (although I'll love a Kata Spade, but that's coz I think they have real lovely, quirky designs!). Instead I am thinking about how brands work and how on earth Donut Factory generated the publicity. The queue for donuts is just ridiculous. I'm not queuing.

But eventually, I'll want to try and see what the hoo-ha is all about. Successful awareness campaign indeed. They've managed to incite curiosity, which leads to trial. Whether the consumers will adopt it into their lifestyle is another thing entirely. The real challenge would be after these 2 months, after the publicity dies down, can the dount craze still sustain itself? We'll see.

I only know that I'm craving for a nice, chewy, sinful Krispy Kreme...